Kind products

We’ve seen and felt the impact that the modern beauty industry has on ourselves and the people around us. We’re choosing au naturel over industrial chemicals, allergens and perfumes.

Simplifying routines

We want to simplify the skin- and haircare routines of everyday people. How? Through a multi-use approach and short, easy-to-understand ingredient lists. Less is more.

Authentic recipes

We want rediscover traditional beauty recipes and bring them to you in modern ways. Let's celebrate the people, the culture and the places behind the products. Let's hear their stories.